- To find the special gifts in each child, to set them on the road to success with love.
- To enrich the lives of children, to give them a head start in life and help them reach their full potential.
- To honour the work that parents do with their children. We believe that being with your children, and being involved in their lives with love, is the single most important thing that you will ever do with your life. We hope to help grownups understand their children better, and to promote the bond of love between parents (or caregivers) and children.
- Children are the most important assets that a country has. We aim to spread love across Southern Africa, and to positively influence the lives of thousands of children and their parents.
- For our TOPTOTS team members to be successful, enthusiastic, and committed to the same goals.
- For each TOPTOTS team member to benefit from the energy and knowledge being created by their own contribution. To maintain a strong team spirit, and open channels of communication.
- We strive to always provide excellent service to our parents and children, to achieve superior standards of operation, and excellence in our provision of education. All the things that you do with your life end when your life ends, except for what you do to shape and create the future. Children represent unlimited potential for the future. By positively influencing a child, you will change the destiny of the world into infinity.
"All children wear the sign:" I want to be important NOW" Many of our juvenile problems arise because nobody reads the sign."